





- Hotel Hirzer -
The family-run hotel in Passeier in South Tyrol with lots of hospitality and generously equipped balcony rooms at the entrance to the sunny Passeiertal valley, not far from the spa town of Merano (9 km), is an ideal starting point for walks or hikes in the South Tyrolean mountain world, around the extensive Hirzer area or in the Texelgruppe Nature Park. The Hirzer panorama cable car is also just a few minutes' walk from our 3-star Superior hotel.








- The Hirzer Experience -
From world-class golfing and breathtaking mountain trails to exquisite culinary journeys, discover the unique advantages that make every moment at Hotel Hirzer truly extraordinary.




- Rooms to feel at home -
Generously equipped balcony rooms with alpine charm and modern comfort. Enjoy the view of the South Tyrolean mountains and the cozy atmosphere that makes you feel at home.



























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- Guest Reviews -
Authentic experiences from our guests. From the warm hospitality of the Pircher family to the excellent cuisine and relaxing wellness – read what delights our guests.

Vacation among friends – rarely does a motto fit so perfectly. Dear Pircher family, thank you for the wonderful stay. Everything was perfect, from breakfast to the excellent dinner menu, wine recommendations, the beautiful room, absolute cleanliness in all areas, and the warm hospitality.
Ralf S.
Germany
We had a wonderful holiday at Hotel Hirzer. Very good food, everything well maintained and clean. Great staff with friendly people. Very family-oriented. Everything was perfect and wonderful. We can only recommend Hotel Hirzer.
Rolf
Germany
A holiday at Hotel Hirzer is always beautiful. The hosts are always accommodating and helpful. The food is always a highlight. The rooms are typically South Tyrolean and very cozy. Always worth a visit. The location of the hotel is excellent. You can reach many hiking trails and the Hirzer cable car is right at the doorstep.
Buffy
Germany
We were at Hotel Hirzer for the second time. Just as satisfied as last year. It starts with the greeting from Chef Rudi and that's how the whole holiday goes. A long-standing team makes the holiday an experience. Top-class cuisine and great service. The half-board leaves nothing to be desired. Outdoor and indoor pool with sauna, what more could you want after a beautiful hike in South Tyrol.
Baierm
Aschaffenburg, Germany
The hotel is a very hospitable, family-run house and recommended to all who are looking for friendly and pleasant accommodation on holiday. Extensive breakfast buffet and well-coordinated 4-course menus in the evening. With the swimming pool and indoor pool with whirlpool and sauna, it offers fair prices for travelers who like to do something other than staying in the hotel all day.
Werbix
Switzerland
Small, family-run hotel in a central location. Very nice and warm hosts, always had an open ear, we were very grateful for one tip or another. Good cuisine.
Mareike & Bert
Germany
Great food and very guest-oriented, nice hosts. You can go hiking wonderfully and use all public transport, until the end of May even 4 cable cars. Merano Guest Pass, therefore free travel with public transport.
Martina
Germany
Vacation moments at Hotel Hirzer
Discover the unique mountain scenery of Passeiertal, the stylish ambience and the diversity of our family-run hotel. Experience vacation among friends in South Tyrol.



All Photos- Good to Know -
For a relaxed stay you’ll find answers to common questions about rooms, spa, location and services.

- Your enquiry -
Send us your request for your vacation in Passeiertal. The Pircher family will reply personally with the best offer for your stay at Hotel Hirzer.



