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- Hotel Hirzer -

Your family-run hotel in Passeiertal

The family-run hotel in Passeier in South Tyrol with lots of hospitality and generously equipped balcony rooms at the entrance to the sunny Passeiertal valley, not far from the spa town of Merano (9 km), is an ideal starting point for walks or hikes in the South Tyrolean mountain world, around the extensive Hirzer area or in the Texelgruppe Nature Park. The Hirzer panorama cable car is also just a few minutes' walk from our 3-star Superior hotel.

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- The Hirzer Experience -

Your Gateway to Alpine Living

From world-class golfing and breathtaking mountain trails to exquisite culinary journeys, discover the unique advantages that make every moment at Hotel Hirzer truly extraordinary.

Premier Golfing at Your Doorstep

Premier Golfing at Your Doorstep

As a founding partner of the adjacent Passeier.Meran Golf Club, we offer our guests exclusive access and preferred tee times. Enjoy a world-class 18-hole experience surrounded by the stunning Alpine panorama, just moments from your room.
Endless Alpine Hiking & Discovery

Endless Alpine Hiking & Discovery

Located at the gateway to the Texel Nature Park and the Hirzer cable car, we are the ultimate base for hikers. From challenging summit tours to scenic "Waalweg" valley walks, the most beautiful trails in South Tyrol start right outside our door.
Exquisite Alpine-Mediterranean Cuisine

Exquisite Alpine-Mediterranean Cuisine

Experience a culinary journey where traditional South Tyrolean heartiness meets Mediterranean elegance. Our kitchen uses fresh, locally sourced ingredients to create high-quality daily menus that are a true highlight of every stay.
Authentic Warmth & Alpine Wellness

Authentic Warmth & Alpine Wellness

Beyond the activities, find your balance in our 130 m² wellness oasis. Combined with the heartfelt, personal service of the Pircher family, we ensure a perfect harmony between active adventure and deep relaxation.

- Rooms to feel at home -

Security is the oasis of happiness

Generously equipped balcony rooms with alpine charm and modern comfort. Enjoy the view of the South Tyrolean mountains and the cozy atmosphere that makes you feel at home.

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from €108.00 per person

Double room Standard

2 persons
23 m²
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from €110.00 per person

Comfort room with balcony

2 persons
32 m²
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from €110.00 per person

Comfort room with sitting area

2 persons
32 m²
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from €110.00 per person

Triple room

2–3 persons
32 m²
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from €115.00 per person

Apartment room

2 persons
32 m²
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from €260.00 per person

Apartment suite

4–6 persons
65 m²

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- Guest Reviews -

Experience the Hirzer Feeling

Authentic experiences from our guests. From the warm hospitality of the Pircher family to the excellent cuisine and relaxing wellness – read what delights our guests.

Testimonials

Vacation among friends – rarely does a motto fit so perfectly. Dear Pircher family, thank you for the wonderful stay. Everything was perfect, from breakfast to the excellent dinner menu, wine recommendations, the beautiful room, absolute cleanliness in all areas, and the warm hospitality.

Ralf S.

Germany

We had a wonderful holiday at Hotel Hirzer. Very good food, everything well maintained and clean. Great staff with friendly people. Very family-oriented. Everything was perfect and wonderful. We can only recommend Hotel Hirzer.

Rolf

Germany

A holiday at Hotel Hirzer is always beautiful. The hosts are always accommodating and helpful. The food is always a highlight. The rooms are typically South Tyrolean and very cozy. Always worth a visit. The location of the hotel is excellent. You can reach many hiking trails and the Hirzer cable car is right at the doorstep.

Buffy

Germany

We were at Hotel Hirzer for the second time. Just as satisfied as last year. It starts with the greeting from Chef Rudi and that's how the whole holiday goes. A long-standing team makes the holiday an experience. Top-class cuisine and great service. The half-board leaves nothing to be desired. Outdoor and indoor pool with sauna, what more could you want after a beautiful hike in South Tyrol.

Baierm

Aschaffenburg, Germany

The hotel is a very hospitable, family-run house and recommended to all who are looking for friendly and pleasant accommodation on holiday. Extensive breakfast buffet and well-coordinated 4-course menus in the evening. With the swimming pool and indoor pool with whirlpool and sauna, it offers fair prices for travelers who like to do something other than staying in the hotel all day.

Werbix

Switzerland

Small, family-run hotel in a central location. Very nice and warm hosts, always had an open ear, we were very grateful for one tip or another. Good cuisine.

Mareike & Bert

Germany

Great food and very guest-oriented, nice hosts. You can go hiking wonderfully and use all public transport, until the end of May even 4 cable cars. Merano Guest Pass, therefore free travel with public transport.

Martina

Germany

- Good to Know -

Your Questions, Answered

For a relaxed stay you’ll find answers to common questions about rooms, spa, location and services.

- Your enquiry -

We'd love to hear from you

Send us your request for your vacation in Passeiertal. The Pircher family will reply personally with the best offer for your stay at Hotel Hirzer.

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